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The journey of a thousand miles

Every journey begins with a step. My first step arised when I knew I have a genuine desire and an expectation for diversity, inclusion and empathy within the community in which I belong. Living in Lebanon, a country that goes through a lot of challenges, made me more thrilled to put my traits into a good use.

During the first chapter, I tried to make a difference using my graphic design skills. Visual concepts and campaigns were always the fuel that led me to the following chapter.

To complete the puzzle, I traveled thousand miles away to Paris. Some people ask me if it was worth it. What I say: “Enjoy the journey and try to get better every day. And don't lose the passion and the love for what you do” – Nadia Comaneci. I never lost my passion for design. As I never lost my passion for understanding users better and investigating their needs.

While traveling and exploring, I had a great experience which I would like to put into good use to help you.


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User research :
Interviews, ideation workshops, design thinking, UX strategies

Conception :
Wireframing, prototyping, user tests

UX laws, ergonomics, cognitive psychology

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Design system, standards of web quality, responsive design, accessibility

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2D animation, social media design, photography, interactive presentations, online brochures

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Logo design, branding, typography, brochures, posters, packaging, iconography, conceptual design

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